In this last chapter I will describe what happened in the turbulent last decade of the Philips TV, tuners and the associated semiconductor developments. But, with the benefit of hindsight, we now know that these last ten years were quite calm compared to what would come next! The more important second effect was a dramatic price erosion of the tuner function, being at only 3USD around the turn of the century. This triggered a major change in the tuner market, one of the biggest being that the BU Tuners lost roughly 35% of its internal Philips TV volume. In the classical TV tuner segment another dramatic change had happened, mainly due to the own initiative of the BU Tuners: the introduction of the WSP World Standard Pinning. In several steps other RF applications were entered: satellite front ends and LNBs, multimedia frontends, communication modules and during the last years tuners for the new digital satellite and cable standards. More importantly, the last 10 years showed a major change in the product portfolio, moving away from TV tuners only. By 2000 the business was concentrated in two development centres, Krefeld (Germany) and Singapore, each with a volume production site in Kwidzyn (Poland) and Batam (Indonesia), respectively, while in Suzhou (China) production was ramping. As described in Chapter 5, in the past decade the Philips Tuner business went through some fundamental changes. After 50 years of Philips Tuner development, we have reached the turn of the century, the year 2000.
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